involves pricing. At present, costs for male customers at the Shady Lady start at $200 (£125), for which you get a 40-minute "party." Female punters, however, are likely to demand longer sessions. "Our feedback is that they'll require at the very least a full massage at the start of a session," says Ms Davis. "It's one of the reasons we're still working on price points. We obviously want to keep it affordable, but at the same time we know women require longer time frames to achieve intimacy."
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