late Daily Mail executive Sir David English had the genius idea of attracting women readers to newspapers – a commercial move to expand profits – the holy grail of broadcast newspapers has been wooing the still-underexploited female audience. It can be clumsy: too many pictures of celebrities and non-stories about fashion. But from the newly feminised weekend Times under Nicola Jeal to the Mail's new pro-working mother column by Elle editor Lorraine Candy, Fleet Street at least tries to get inside modern women's heads.
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