no more perfect example of the fucked-up ways in which women, womanhood, and female bodies are viewed than at the intersection of the realities of breast cancer and the tone of breast cancer awareness marketing. I mean, forget the pinkification of everything breast cancer, which was annoying enough; now nearly everything about breast cancer has to be cute and/or sexy. Save the Boobs! Save the TaTas! The Beauty of Breast Cancer Research. It annoys me to no end because I almost can't imagine something more woman-hating than refusing to give women a furlough from the expectations of being Cute and Sexy At All Times even when they're fighting cancer.
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