as hard to decipher. Arguably the country's most prominent businesswoman, she will replace Margaret Mountford on The Apprentice later this year. She has been a fixture in the public eye since the age of 23, when she became managing director of Birmingham City FC and brought an immediate end to rumours that her appointment was a gimmick by dragging the club into profit – and later into the Premier League. At the same time, she has always seemed a conundrum. She's an outspoken advocate for women's rights in the workplace, yet went back to the office three days after having her first child. She seems relaxed, yet apparently once went without a holiday for 13 years. And then there is that unbelievable self-control.
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